As Coco Chanel said, "Nature gives you the face you have at 20, it's up to you to keep it looking good until you're 50."
And to help you with this task, below we share the advice of Mar Sánchez Orduña, creator of the cosmetics brand Wild Rain, along with a selection of products suitable for each skin type:
The cleaning
The first step in any beauty routine is always cleansing, which aims to remove traces of makeup and dirt from the face. This step also prepares the skin and enables it to reap the full benefits of the cosmetics we apply later. Like Korean skincare experts, the creator of Wild Rain recommends "double cleansing in your morning and night routines."
However, when it comes to exfoliation, "we should never exfoliate our skin daily with physical or chemical exfoliants," says Mar Sánchez Orduña, who recommends "doing it only once or twice a week, depending on our skin type."
For a facial cleansing with natural cosmetics free of toxins and parabens, Wild Rain recommends the Palawan Micellar Lotion, suitable for all skin types and enriched with sea buckthorn (with antioxidant, anti-inflammatory, antibacterial, and moisturizing properties) and the Aruba Exfoliating Gel, composed of sugar, salt, and grapefruit—responsible for providing our skin with antioxidants, minerals, vitamin C, B vitamins, and even anticancer properties—which, when emulsified with water, thoroughly cleanses, nourishes, and moisturizes. Include them in your beauty routine for fresh, impurity-free skin!
The moment of the serum
After cleansing, comes the second step in your beauty routine: the serum. What is the most appropriate serum for your age? " Starting in your 20s, it's recommended to apply a serum enriched with hyaluronic acid; starting in your 30s, with vitamin C; starting in your 40s, with retinol; and starting in your 50s, with retinol and marine collagen," says Mar Sánchez Orduña.
Thus, to continue your beauty routine based on natural products free of toxins and parabens, the Tahiti serum is positioned as one of the best allies from your 30s to your 40s because it keeps the skin hydrated, smoothed, corrects wrinkles, and provides a lifting effect, thanks to its main ingredients: white pearl extract and plant caviar extract. Secondly, the Tulum serum becomes a safe bet from the age of 40 onwards due to its high marine collagen content and its multiple benefits: it hydrates, illuminates, corrects wrinkles, and provides elasticity, density, firmness, and vitality. Shine bright like a diamond with Wild Rain serums!
Don't forget the eye contour
Between the ages of 30 and 35, it's time to include eye cream in your daily beauty routine, and "from 40 onwards, it's essential in your morning and night routines ," says Mar Sánchez Orduña. Eye cream is a product that, if not used early on, is sometimes forgotten, and we dispense with it when it becomes necessary. For this reason, as the creator of Wild Rain points out, we should start applying it from age 30 onwards. This way, by 40, when it's essential, it will be fully integrated into our routine naturally.
An eye cream like Hanna, with vitamin C, progeline, shea butter, and grape seed oil, is ideal for saying goodbye to tired eyes. Its active ingredients delay aging, hydrate, nourish, brighten, regenerate, repair, and protect our skin, bringing out our most youthful and vibrant gaze.
Facial hydration
The final step in this beauty routine with toxin- and paraben-free natural cosmetics is hydration. But what should the ideal moisturizer be for each skin type? Yes, we're talking about a moisturizer that balances our skin and brings out all its qualities. Mar Sánchez Orduña gives us all the keys with these tips:
Dry skin. When your facial skin feels tight and can't breathe, it needs nourishment. That means you should "look for moisturizing active ingredients like shea butter, soybean oil, sunflower seed oil, collagen, or glycerin." Thus, Maui Cream is the most complete cream for dry skin. It has all the ingredients our expert recommends, and thanks to it, your skin looks better than ever!
Oily skin. This type of skin often requires "a cream that mattifies and regulates sebum. These benefits are provided by salicylic acid, tea tree, mint, azeloglycine, and zinc." According to these recommendations, the perfect Wild Rain cream for oily skin is Amazonia, as it helps us say goodbye to the spots and blemishes that plague us.
Skin with rosacea . For this type of skin, "sebum-regulating creams that also provide hydration, such as those containing rice oil," are helpful. In these cases, Amazonia is also Wild Rain's most suitable moisturizer because, in addition to its sebum-regulating properties, rice oil is one of its star ingredients.
Combination skin. If the problem is a combination of oily and dehydrated areas, the solution is creams formulated with hydrating and sebum-regulating ingredients. Thus, Mar Sánchez Orduña recommends "using a good retinol cream starting at age 35, in a low concentration and microencapsulated, also containing grapefruit extract." These properties are ideal because after age 35, our collagen production slows down . In this case, the Valentina cream not only contains microencapsulated retinol and grapefruit extract—ingredients that prevent the signs of aging—but also provides some of the collagen that stops being produced with age. The best option for maintaining youthful facial skin with natural cosmetics free of toxins and chemicals!
